Ti Amo (Italian for ‘I love you’) was designed to look at how to get customers to fall in love with brands.
We realised that we could use aspects of the model to help staff at Rio Tinto engage with their brand.
But this version of our Ti Amo programme, which helps participants understand the importance of being knowledgeable and emotionally committed to an organisation, was tailored specifically to Rio Tinto’s requirements.
We travelled to Madagascar and delivered a workshop that was designed to be disruptive and stimulating, and matched the needs of Rio Tinto’s diverse workforce.