How AKD helped Mears build better customer and team relationships
Toyota is the largest car manufacturer in the world. In the US over 70% of customer engagement was online. In Europe it was 5%. Toyota Europe wanted to address this and make it easier for customers to engage with them online. They wanted to develop a comprehensive strategy that facilitated this, included a programme of learning and development that could be rolled out across all the European nations.
“Kaiwa (the Japanese name of our programme) was an excellent and refreshing way for our national marketing & sales companies across Europe to experience the wide range of social media available on the internet, and to be challenged and learn the practical impacts of customer handling in a safe social media environment.” David Heming, Customer Relations Manager, Toyota
Our Approach A Bespoke training course for Customer Relations and Marketing staffWe worked very closely with Toyota to develop Kaiwa (Kaiwa means conversation in Japanese).
This was a 2-day course that was attended by customer relations and marketing staff. This equipped employees with the skills to communicate more consistently and clearly with customers online, optimise different channels, and work together more collaboratively. We delivered the programme across Europe to delegates from over 30 nations. It has supported countries which had little or no social media presence, as well as providing a stimulating learning event for more mature markets
Outcomes Continuous development over the past four years. Our programme has now become an integral part of Toyota’s social business model and feedback received from Toyota reports that tangible improvements regarding customer experience have been made nationwide. The success of Kaiwa has meant that we were regular guests at their annual European conferences, where we deliver customer experience based workshops.
"AKD facilitated an honest and powerful conversation about race, giving participants the opportunity to share their experiences safely and inclusively. It was an authentic and hugely important opportunity to hear first-hand experiences to help us to understand the issues better. I found the experience thoroughly interesting and insightful, and I hope to continue the conversation at my organisation". Gary Jackson, Group Director of Marketing Communications and Customer Success Mears
We want to make a difference, not just in what we do but how we develop our people. Through AKD, we have been able to on board individuals and teams to our culture through conversation and fun, regardless of their geographical location, language and level in the organisation. Visionary and solution orientated, AKD understand our needs and are able to respond with ‘just the right’ solution every time. Yvonne Villinger, Head of Global Talent and Cultural Transformation DB Schenker
“What Akin and his team offer is very different to what many experience as part of a leadership development programme. Their focus is on experiential learning rather than typical theory and classroom-based training. AKD have partnered with us to challenge our approach and push the boundaries of our thinking to create and deliver a bespoke, innovative development programme for our leadership team. The results have been truly inspirational and have left a lasting impact on all participants.” Alison Bell, HR Director MTR Elizabeth Line