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C&A has an amazing history, but few staff knew about it. C&A’s Senior Management Team wanted to encourage new starters to start their career with excitement, enthusiasm and an appreciation of the company’s rich history.

The brief was to find a way of making recruits fall in love with the company culture through the creation of a stimulating, immersive induction experience.

Alongside this we replaced traditional training manuals with scrapbooks for each new starter to keep with them throughout their entire career at C&A, inspiring them to document their personal journey.

The programme was piloted with a cross-section of staff, and shortly afterwards C&A rolled out their induction programme in their Brussels and Dusseldorf headquarters to new and existing staff. Staff who had worked for C&A told us “Knowing this earlier would have made a big difference to how we felt about the organisation”.

Diane Ramirez, the Head of HR, told us that AKD “hit the ball out of the park”.

Get in touch to find out how we can help you reboot your induction process.

One Game is the ECB’s strategic objective to make cricket a more inclusive sport. The strategy includes targeting specific groups to encourage more participation. These include women, people with disabilities and people with South Asian origins.

ECB recognised to effectively execute their strategy they needed a workforce who was more confident and competent in matters of equality, diversity and inclusion. They had tried traditional classroom methods but hadn’t seen any changes in attitudes or behaviours. Therefore they wanted a more engaging and interactive learning solution. The ECB were referred to us by England Athletics who use Equally Yours in their induction programme.

What We Did?

We created Equally Yours because we recognised that equality and diversity a subjects that people can be fearful of or reluctant to engage in. Our mantra is “People learn more when they are having fun” and this is key to the design of Equally Yours.

We worked with the ECB to customise both the content and design of Equally Yours. The content was customised to reflect the organisation’s vision and values and cricket.

The board was transformed into a cricket pitch with imagery reflecting the targeted protected characteristics. We facilitated workshops for 200 ECB staff and managers across England and Wales.

The Outcomes

Consistently the feedback from the workshops was that this was the best equalities and

diversity learning staff had experienced.

Feedback included:

• “It forced us to discuss matters that we normally skirt around or fudge”

• “I couldn’t believe how much fun you could have discussing diversity”

• “It forced me to look in the mirror”

• “The questions were tough and at times had to dig deep. It challenged me!!”

The organisation has reported a greater understanding of equality and diversity, more confidence when engaging with different communities and groups and staff who are willing to try different things and engage with different people.